Go Further and Faster
The Greenhouse is Chalhoub Group's space for innovation and bold entrepreneurship.
Building with
Founders to
Go Faster
and further
Our Studio Companies
The Fashion Lab 2024
Empowering the next generation of entrepreneurs
The Greenhouse is Chalhoub Group's space for bold entrepreneurship and innovation. We are nurturing the next generation of successful entrepreneurs of the MENA region by building value through our distinct pillars, the Startup Studio and the Programs.
Startup Studio
At our Startup Studio, we are dedicated to shaping the future. Our focus is on building innovative ideas into high-potential ventures, and we do this at scale. Through strategic nurturing and development, we turn concepts into thriving businesses poised for success.
Programs
The Greenhouse Programs are designed to supercharge growth and innovation by leveraging our extensive proven methodology and unrivaled market access. These programs provide entrepreneurs with the right resources, mentorship, support, and most importantly a platform to scale their ventures.
Powered by the region's leading luxury and retail partner
About Chalhoub Group
The Chalhoub Group is the leading partner for luxury across the Middle East for over 60 years. By blending its Middle East expertise, deep understanding of the local consumer, and intimate knowledge of luxury, it is dedicated to making every customer's experience unforgettable. As it continue to grow, it's vision is to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere, and its passionate teams drive this vision forward.