Go Further and Faster

The Greenhouse is Chalhoub Group's space for innovation and bold entrepreneurship.

Building with

Founders to

Go Faster

and further

The Greenhouse is Chalhoub Group's space for innovation and bold entrepreneurship.

Our Studio Companies

Founder & CEO
Nokhez Usama
Founder & CEO
Emad Doughan
Founder & CEO
Shehzeen Jamil
Founder & CEO
Benoît Jonniaux, Sultan Al Darmaki
Founder & CEO
Tano Bevacqua
Founder & CEO
Martial Dahan
Founder & CEO
Faheem Muradin
Founder & CEO
Oliver Vanice
Founder & CEO
Musfira Salem
Founder & CEO
Tayeb Hassan
Founder & CEO
Arthur Katz
Founder & CEO
Heidi Armstrong

The Fashion Lab 2024

Empowering the next generation of entrepreneurs

The Greenhouse is Chalhoub Group's space for bold entrepreneurship and innovation. We are nurturing the next generation of successful entrepreneurs of the MENA region by building value through our distinct pillars, the Startup Studio and the Programs.

Startup Studio

At our Startup Studio, we are dedicated to shaping the future. Our focus is on building innovative ideas into high-potential ventures, and we do this at scale. Through strategic nurturing and development, we turn concepts into thriving businesses poised for success.

Programs

The Greenhouse Programs are designed to supercharge growth and innovation by leveraging our extensive  proven methodology and unrivaled market access.  These programs provide entrepreneurs with the right resources, mentorship, support, and most importantly a platform to scale their ventures.

Powered by the region's leading luxury and retail partner

About Chalhoub Group

The Chalhoub Group is the leading partner for luxury across the Middle East for over 60 years. By blending its Middle East expertise, deep understanding of the local consumer, and intimate knowledge of luxury, it is dedicated to making every customer's experience unforgettable. As it continue to grow, it's vision is to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere, and its passionate teams drive this vision forward.

Support your entrepreneurial journey with our expertise