Go Further and Faster
The Greenhouse is Chalhoub Group's space for innovation and bold entrepreneurship.
Empowering the next generation of entrepreneurs
The Greenhouse is Chalhoub Group's space for bold entrepreneurship and innovation. We are nurturing the next generation of successful entrepreneurs of the MENA region by building value through our distinct pillars, the Startup Studio and the Programs.
Startup Studio
At our Startup Studio, we’re shaping the future of retail and retail-tech. We build bold ideas into high-impact ventures, fast! With strategic support and hands-on execution, we transform early concepts into scalable businesses ready to lead the market.
Programs
The Greenhouse Programs fast-track growth through a proven model, deep industry access, and real-world traction. We equip entrepreneurs with expert mentorship, tailored resources, and a launchpad to scale, smarter and faster!
Our Programs









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About Chalhoub Group
The Chalhoub Group is the leading partner for luxury across the Middle East for over 70 years. By blending its Middle East expertise, deep understanding of the local consumer, and intimate knowledge of luxury, it is dedicated to making every customer's experience unforgettable. As it continue to grow, it's vision is to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere, and its passionate teams drive this vision forward.
Our Studio Companies




















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