Fashion Lab 2024

Are you the founder of an emerging fashion brand in Saudi Arabia?Join the Fashion Lab Cohort 2 and elevate your brand to new heights!

ABOUT THE PROGRAMME

Chalhoub Group's Fashion Lab returns with Cohort 2, a unique incubator program designed to nurture groundbreaking fashion brands and catalyze the future of fashion in Saudi Arabia.

Supporting 10 Saudi Fashion brands, this 6-month journey offers growth and scaling opportunities on Chalhoub Group's platforms and beyond.

Unlock Your Potential

Programme Perks

Experience unparalleled growth opportunities with Fashion Lab 2024.

01

Mentorship from Chalhoub Group

Gain insights from industry experts through over 30 exclusive workshops, designed to elevate your brand.

02

Exclusive Access

Enjoy 4 months of live access to Chalhoub Group's retail platforms, amplifying your brand's reach and visibility.

03

Showcase Event

Participate in brand showcase events across the MENA region, presenting your collection to key industry players.

04

Press Coverage

Benefit from extensive press coverage, boosting your brand's recognition and media presence.

timeline

Programme Agenda

Jun '24

Application Open

Aug '24

Brands Selection

Sep '24

Programme commencement

Oct '24 - Jan '25

Fashion Bootcamps & Commercialization

Feb '25

Showcase Day

Criteria for THE APPLICANTS

What we're looking for:

Business Requirements
Registered Saudi Commercial Trade License
Selling products online/offline in Saudi market
Founder Requirements
Compelling brand/founder story and vision
Commitment to program participation and workshops
Brand Requirements
Categories: Fashion,
Ready-to-Wear, Accessories, Jewelry & Handbags
The brand has released a minimum of one collection
Behind Fashion Lab 2024

Our mentors

Seasoned professionals and innovative thinkers for expert mentorship and guidance.

Joseph Chalhoub
Fashion Management, Chalhoub Group
Ana Canadas
Fashion Innovation, Chalhoub Group
Shawn Davey
Creative Direction, Chalhoub Group
David Dessureault
Business Development, Chalhoub Group
Beah Elchemor
Business Development, Chalhoub Group
Husain Ali Almuhandes
Business Management, Chalhoub Group
Sinéad O'Keeffe
Program Lead, The Greenhouse

Program Partners

In collaboration with