About Us
The Greenhouse is Chalhoub Group's space for bold entrepreneurship and innovation.
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Our Story
The Greenhouse is Chalhoub Group's space for bold entrepreneurship and innovation.
Opening its doors in 2018, we are nurturing the next generation of successful entrepreneurs of the MENA region by building value through our distinct pillars, The Incubator, The Startup Studio and The Accelerator Programs.
Our goal is to build what the world needs next. We aim to achieve it by experimenting rapidly, uniting bold founders and investing in the unpredictable. We’re hackers, persistently discovering how to create things people desire.
Ventures built
at the Startup Studio
Global startups and brands
have participated in our programs
Our History
Instilling the culture of innovation and intrapreneurship, 10 Ibitikarians brought their ideas to life through The Greenhouse.
Building the future of retail, our accelerator programs brought over 25 international solutions.
Nurturing the local ecosystem, we unearthed and empowered 10 emerging, disruptive beauty creators in the MENA.
Supporting the emerging Saudi fashion scene, we uncovered and fast-tracked the growth of 5 local fashion designers.
Unleashing the region’s ambition through our Startup Studio by co-creating 10 high-potential ventures with bold founders
Collaborating with the entrepreneurship ecosystem, we forged 3 key regional partnerships to scale our ventures.
Extending our mission and purpose into Saudi Arabia, The Greenhouse has opened its doors in Riyadh.
Powered by the region's leading luxury and retail partner.
The Chalhoub Group is the leading partner for luxury across the Middle East for over 60 years. By blending its Middle East expertise, deep understanding of the local consumer, and intimate knowledge of luxury, it is dedicated to making every customer's experience unforgettable. As it continue to grow, it's vision is to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere, and its passionate teams drive this vision forward.