Portfolio Companies

A fully immersive personal styling solution powered by an in-house AI recommendation engine combined with a human stylist touch allowing customers to purchase looks, based on their unique preferences

A loose furniture manufacturing company platform, disrupting the traditional manufacturing industry by introducing high-scale, tech-enabled machinery and processes, for speed, accuracy, and waste reduction.

House of Wisdom channels the essence of ancestral healing into a unique, scientifically-backed range of 100% natural wellness products, strategically positioned to disrupt the health-conscious consumer market.

Using unique game mechanics, DSTRKT creates a truly immersive shopping experience, disrupting the marketplace shopping model for streetwear brands.

The Abaya Lab is redefining the GCC’s modest fashion industry with a digital-first, on-demand made-to-order tailoring platform, merging high margin potential with operational efficiency for scalable growth.

StoryWork is a cutting-edge co-writing platform powered by a unique methodology and AI, to empower scriptwriters and content creators to enhance their storytelling abilities and create content at scale.

NOOK is building a new era of convenience and personalised F&B shopping, using advanced technology to create truly frictionless retail experiences in the Kingdom and beyond.

An exclusive membership club for creatives, entrepreneurs, business leaders and government officials to merge, a place that offers trust, collaboration, and the serendipity of shared visions, culminating in one holistic community of innovators.

MUSURE is a (Web 2.5) future-gen fashion brand that blends style with cutting-edge technology. Each piece features NFC chips with NFT integration, offering a unique blend of authenticity and exclusivity.

ARMOIR is setting a new benchmark in travel fashion, innovatively infusing classic elegance with modern flair to craft premium luggage for the style-conscious globetrotter.

A  mental health platform aimed at democratizing wellness through generative AI with culturally and clinically validated models. Her mission is to enhance workplace wellness with personalized coaching solutions for businesses and their employees.

A dynamic content platform that showcases the rich cultural diversity of the MENA region, featuring a vibrant community of local content creators. It's a marketplace that aims to offer an extensive range of stock content library and bespoke creation services, accommodating every format, both current and emerging.